French industry association Febea has just published an insightful consumer study report to investigate the appeal and use of refills in the beauty industry.
The report reveals that 59% of French women purchased cosmetic refills in 2025, highlighting growing consumer interest in sustainable beauty solutions. This market research analyzed 2,251 female cosmetics consumers to understand adoption barriers and growth opportunities in the refillable cosmetics market.
Key Market Findings
Consumer Adoption Rate
- 59% market penetration among French women aged 16+
- High repurchase intentions among existing buyers
- Significant growth potential in untapped segments
Primary Consumer Segments
“Green & Clean Beauty” (25%)
- Eco-conscious consumers prioritizing sustainability
- Prefer natural and organic cosmetic products
- Motivated by environmental impact reduction
“Beautistats & Trend” (22%)
- Younger demographics following beauty influencers
- Early adopters of trending cosmetic innovations
- Driven by novelty and social recommendations
Consumer Benefits & Motivations
Top Perceived Benefits
- Environmental impact reduction (70%) – Primary driver for adoption
- Cost savings (64%) – Significant economic incentive
- Convenience and practicality (39%) – Easy storage and transport
- Aesthetic appeal (21%) – Attractive reusable packaging
Expected Savings
- Consumers expect 10-20% cost reduction compared to traditional packaging
- 63% would increase purchases with better pricing
Market Barriers & Challenges
Primary Adoption Barriers
- Limited availability (44%) – Products not found in refillable formats
- Lack of awareness (32%) – Consumer education needed
- Practicality concerns (19%) – Usage complexity fears
- Hygiene questions (14%) – Product safety concerns
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